Oversaw day-to-day cross-platform content strategy and execution for programs, initiatives, and events

Spearheaded social strategy for multi-day agency ecosystem trips, partnering with press officers, photo/video team, and engagement leads to deliver multi-platform content

Developed performance reports highlighting key metrics

Partnered with HHS to amplify messaging and cross-promote content

Leveraged generative AI tools to streamline research workflows and accelerate content development

Contributed to 240% LinkedIn follower growth, 295% Instagram follower growth, and 106% X follower growth