Digital Content Strategist, Advanced Research Projects Agency for Health (ARPA-H)
Agency: Blu Omega
As social media lead, I oversaw day-to-day cross-platform content strategy and execution — promoting agency programs, initiatives, and events, amplifying the ARPA-H Director's priorities, and developing performance reports highlighting key metrics.
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-Created content across seven social media platforms to support 27 program launches
-Led social strategy for multi-day agency ecosystem trips, partnering with the photo/video team, engagement lead, and press officers to deliver multiple pieces of social media content
-Partnered with HHS to amplify messaging and cross-promote content
-Leveraged generative AI tools to streamline research workflows and accelerate content development
-Contributed to 240% LinkedIn follower growth, 295% Instagram follower growth, and 106% X follower growth