Client: National Academy of Television Arts & Sciences (NATAS)

• Led social media strategy for the 39th and 40th Annual Daytime Emmy Awards on HLN and live-tweeted the ceremony/run of show for the network’s most-watched regularly scheduled non-news telecast

• Led social strategy for the 34th and 38th News and Documentary Emmy Awards and the 35th Sports Emmy Awards

• Developed analytics reports highlighting key performance metrics