https://www.leslierichin.com/bio daily 0.75 2025-02-23 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521433085346-3MMOEEC05C5HHBHORQFV/12593728_10153450249902997_1916113957127491051_o.png Bio - college life I graduated from American University in Washington, DC with a BA in Public Communication (Journalism and PR). My dream was to work in the music industry following internships at 99.1 WHFS FM, Z104 FM, Mix 107.3 FM and Sony Music. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521433989292-P83DUDAS971EAADHEOCU/MrYouth_Newsletter.jpg Bio - hr life In 2007 I became the first (and only) HR Manager at creative agency MRY (formerly Mr. Youth) – one of Inc. 500’s “fastest growing private companies in America” (2007) and Mashable’s “social media agency of the year” (2009). https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/a12fb597-b21c-407f-88a3-3f9bd253698c/leslie+HR+MRY+.png Bio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521492570624-9PNST50O4DNEMV9K0HI4/delete-apps.w710.h473.gif Bio - social media career From 2009-2014 I worked as a freelance Social Media Strategist and here are some highlights: - Launched social media platforms for National Academy of Television Arts & Sciences (Daytime Emmy Awards) - Had a client-facing role at Billboard working on social media content strategy for the Billboard Music Awards Milestone Award presented by Chevrolet - Worked with a team of social media strategists on the launch strategy for Microsoft Xbox 360 Kinect - Managed social media platforms and campaigns for Bordeaux Wines, Leica Camera, and Time Warner Cable https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1523208741427-NQGYA38RT52A5HX1RW33/masthead.jpg Bio - Billboard From 2014-2017 I worked at Billboard, the world’s most influential music media brand (and largest by digital traffic and social reach). Billboard was ranked “No. 1 U.S. Brand” and “No. 1 U.S. Publisher” on Twitter (2015). As Social Media Editor I was responsible for creating content across social media platforms and audience development. I also covered live events (from daily artist visits to the Grammy Awards), pitched content ideas to the newsroom based on trends, contributed stories to Billboard.com, and produced social media strategy plans and reports. https://www.leslierichin.com/social-media-strategy daily 1.0 2026-04-02 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1612620092556-2QBIAPQ3TDLYLAAJYEWI/459542_10150651090999826_310440836_o.jpg digital content strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/c8609ff6-8092-4651-967f-a2290b1272d1/PInQ39Xq_400x400.jpg digital content strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521083965694-9IPPU8XIWSA2XA94JVS0/Zkusf5bc_400x400.jpg digital content strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1612620461338-J401NSYEQCJDXK3CJU89/71879170_3676033459089124_2998202259998769152_n.png digital content strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/b89a25e0-a2aa-412a-a1aa-c79b0fa25333/285845752_385245450308051_2520439434635468517_n.jpg digital content strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/cc82c7c9-7f26-4d6c-88e7-9524baa00bcc/800x800.jpg digital content strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/367e9e2e-fa16-4977-9536-936f64a79785/475714249_922122516743905_5451817916008532510_n.jpg digital content strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1562255784726-J5WKF1GYVRRO3XXDHTGH/19959468_10155035317762690_1747108002173402195_n.jpg digital content strategy 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https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521239158297-BLZH1U17QVRX1P1V3L0X/bray.png digital content strategy https://www.leslierichin.com/billboard daily 0.75 2026-01-19 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521240760373-CGFDQJB5KB52GLTO3KXD/Zkusf5bc.jpg Billboard Social Media Editor, Billboard: -Created content across social media platforms for the world’s most influential music media brand (and largest by digital traffic and social reach) -Monitored trends (social listening), analyzed data, and produced reports -Covered live events (from daily artist visits to the Grammy Awards) -Contributed stories to Billboard.com -Collaborated across departments (editorial, charts, marketing, and creative) Billboard was ranked “No. 1 U.S. Brand” and “No. 1 U.S. Publisher” on Twitter (2015). https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743341975210-5UAB8LFTU2FVC6S77C9J/story+1+%281%29.png Billboard 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The Milestone Award, presented by Chevrolet honored an innovative artist that achieved a notable chart milestone. — Client Praise: “Thank you, Leslie for all your hard work on this campaign. Your help contributed to an amazingly successful program and we couldn't have done it without you.” “Thank you for all your hard work on the campaign. The results were phenomenal and I know how much work and detail went into planning, executing and tracking it. You did a great job.” https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743954662106-8I4V1XVIW1X8E9GURB2X/cover+1.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743954665679-TT15JZCRYMF2WITOFYB4/cover+3.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743954020278-3MT8S0R5XS1PODN6B2KL/page+11.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743952525806-MIWZERDFBP9NF6NAYQEW/page+4.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743952517453-OJOA7FYO1XMJYGSST8I6/page+3.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743952551866-98H684VP7E0HJ46JZ8PH/tweets+1.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743942086815-PW4KJLD2F6AJE73FN15E/page+2.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743952544808-DE7CMVI3YXQBGXS1MHMW/page+7.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743952538312-RKJCYDKNB7LZJQH8F4MO/page+6.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743952556123-Y16CPFM391OBVA1K68RU/tweets+2.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743952560884-2A70N4D81KZ4Y3K8NAT7/tweets+3.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743952530238-JF4NCSHKLQ2ZCOGHHVNZ/page+5.png Billboard https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521382796419-9L4KSHZNBZUJWXX6DNG5/bb-twitter-actions-infographic-2015-embed-b.jpg Billboard - social media press Billboard Named a Top Five Publishing Brand on Twitter (March 2017) Billboard Ranked No. 1 U.S. Brand on Twitter (2015) Billboard Increases Social Engagement By 558 Percent In Q1 2015 Billboard Named No. 1 U.S. Publisher on Twitter For Second Half of 2015 Billboard, New York Mets, and Nike Top Twitter Ranking, 2015 https://www.leslierichin.com/billboard-portfolio daily 0.75 2020-10-09 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521319700440-MQARE26B7RI91VLXZEBP/02-coffee-series-billboard-1548.jpg Billboard Portfolio - How Brooklyn's Bluestone Lane Curates the Perfect Playlist for Your Coffee Break Music + Coffee Series https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521321329847-9K89ULY0Q1YNKKAOU3XX/cd-store-stack-billboard-1548.jpg Billboard Portfolio - An Ode To the CD: Remembering the 1990s' 'Entertainment Store of the Future' https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521321633996-G2WD99B5JAFGOWJI6KO9/Music-Turning-20-in-2017-billboard-1548.jpg Billboard Portfolio - 20 Alternative Rock songs Turning 20 in 2017 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521321926872-RWK8XVHNKAE065O15TQG/the-xx-2009-billboard-1548.jpg Billboard Portfolio - 5 Reasons Why The xx's 'Intro' Is One of the Greatest Songs of All Time https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521322587232-Z378H7VS2I0Y0CRNUGQP/the-rolling-stones-1965-smiling-billboard-1548.jpg Billboard Portfolio - The Rolling Stones: A First-Time Listener's Guide https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521397320523-B57CDBJ34RURINCGF020/eddie-vedder-pearl-jam-1992-nyc-performance-billboard-650.jpg Billboard Portfolio - 10 Times Eddie Vedder's Voice Blew Us Away https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521816468225-8E6Q3VEOO2Y9P8Z3DWOP/R-4336030-1423320388-1446.jpeg Billboard Portfolio - Alanis Morissette's 'Jagged Little Pill' Turns 20: Revisit 10 classic Moments https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521920414987-LYCB7H2X0R4JKXK54DGZ/phantogram-press-2016-billboard-1548.jpg Billboard Portfolio - The 10 Best Phantogram Songs Critic’s Picks https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521399647563-1XYM7KYJWHDK0WB64KCB/mick-jagger-bw-performance-billboard-1548.jpg Billboard Portfolio - 'Moves Like Jagger' 10 Videos Showing Off the Rolling Stones Frontman's Dancing https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521995837935-H7ZP3RCB5UYVRLUBJK6F/davidbowie_aladdinsane.jpg Billboard Portfolio - Remembering David Bowie: Listen to 10 Classic Tracks https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521922790114-M1OUJAN3GWJNLDV8WG1X/CyUHEo5XEAE4Z0y.jpg Billboard Portfolio - 10 Classic R.E.M. Tracks Revisited https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521993289093-8SQCW638BAY5AFB0QJNJ/1092419-steven-tyler-biography-617-409.jpg Billboard Portfolio - 10 Times Aerosmith Frontman Steven Tyler's Voice Blew Us Away https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521993548000-SM1Y1V3OLPP4BV6QBI7H/bjork.jpg Billboard Portfolio - 10 classic Bjork Tracks Revisited https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521923487437-GH0Q0YLGGBI0STJQT7BL/Michael-Hutchence-of-INXS-portrait-1990-billboard-1548.jpg Billboard Portfolio - Remembering INXS' Michael Hutchence: 8 Classic Songs Revisited https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521991582016-H6OBSHJIJKFH12H31GPG/mick.jpg Billboard Portfolio - If Mick Jagger Doesn't Like Singing, Why Is He So Good at It? An Investigation https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521998248348-9Z4Y1YK3VFW01WFOL6SN/sheryl.jpg Billboard Portfolio - 10 Phenomenal Sheryl Crow Songs https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521995483789-ZZUJ2JKREF3HC2FXTZXX/rs-27868-20131118-thewho-x1800-1384806180.jpg Billboard Portfolio - The Who: A First-Time Listener's Guide https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521990429303-DV7H1S6VVA132I8I9L18/chris-cornell-1992-a-05-perform-billboard-1548.jpg Billboard Portfolio - 10 Times Chris Cornell's Voice Blew Us Away https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521998557105-E82QEV523PK1HF00X0QS/1529069-lana-del-rey-617-409.jpg Billboard Portfolio - 10 Dreamy Lana Del Rey Music Videos https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521998930532-O5WSTHOZPOEEQRWZTSTT/jim-morrison-1969-cbs-billboard-1548.jpg Billboard Portfolio - Remembering Jim Morrison: 10 Classic Tracks By The Doors Revisited https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1522001095087-7D5WWZ8GXPCI2L79M1R1/michael-jackson-thriller-still-650b.jpg Billboard Portfolio - On This Day In 1983, Michael Jackson's 'Thriller' Premiered On MTV https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1557761365300-I81PFD8IJOZBEZHGOBMA/follow-on-twitter-billboard-1548.jpg Billboard Portfolio - 15 Artists You should Follow on Twitter https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1557760945218-CPAHRYG6XDT1WJKICLIT/Screen+Shot+2019-05-13+at+11.20.05+AM.png Billboard Portfolio - 20 Alternative Rock songs Turning 20 in 2016 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1591814860887-1CK3A5JPHR1CICN7MMFB/miley-cyrus-avacadoes-2015-mtv-vma-press-room-billboard-650-compressed.jpg Billboard Portfolio - MTV VMAs 2015: Things You Didn't See on TV I contributed red carpet reporting to this story https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1522001237808-GDBLQDFXJPF2G45CL3X1/rolling-stones-1965-mick-jagger-keith-richards-billboard-650.jpg Billboard Portfolio - Rolling Stones' 'Satisfaction' Turns 50: Celebrate With 50 Face-Melting Guitar Riffs Playlist https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1557762074511-8C611472ERF0LVH63VUJ/sia-rca-press-pink-2016-billboard-1548.jpg Billboard Portfolio - 6 Secretive Sia Moments: Masked But Far From Anonymous https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1522000880407-H7A36R27FWCJ58URYU0R/R-2184026-1307892389.jpeg.jpg Billboard Portfolio - 17 years ago, Jennifer Lopez Arrived 'On the 6' With 'If You Had My Love' https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1523205874315-3PUXC2L4PI6SGOKWHU8V/norah-jones-grammys-2003-billboard-650.jpg Billboard Portfolio - Norah Jones' 'Come Away With Me': 5 classic tracks revisited https://www.leslierichin.com/emmys daily 0.75 2025-04-13 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521241843634-MWUQZJ32RYMAXBLUM68K/emmys.jpg Emmys Freelance Project: Launch social media platforms for the Daytime Emmy Awards I was hired by the National Academy of Television Arts & Sciences to manage social media strategy for the 39th and 40th Daytime Emmy Awards. I also worked on the 34th and 38th annual News and Documentary Emmy Awards and the 35th annual Sports Emmy Awards. I'm proud to serve as a Sports Emmy Awards judge in the category of Outstanding Sports Journalism. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996717152-L8W5H7GNSUUFCNF8CTY9/1_emmys+1+-+march+2025.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996759637-IT69S9N2VCR6ITMJPIHR/2_daytime+2.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996768211-8JVKZ9KY8BL6KTEF2PJX/4_daytime+4.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996763538-0OGFS26V4W9YNYJKG0FZ/3_daytime+3.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996779516-Q37EPB6BOPSVZ9AY9DTM/6_daytime+6.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996773150-9Z7R1DZ8QBWPJ0Y65H6O/5_daytime+5.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996791240-QMDA1TYV4PH5ZCYFRG7I/8_40th+emmys+1.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996785188-NAWQBOJ3P34NHC3IO86E/7_creative+arts+emmys.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1743080465066-1Z6PF0PNS6ARGPNUHPBZ/page+9.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996809357-JE7BWSRW28QDGE4RMI2M/11_page+11.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996821260-INNP9VL8MUTR7YSWG5XU/13_page+13.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996815306-QFPUGTDSZ3UKJZ8MVOOA/12_page+12.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996827642-KCYZUWRX6HP8HVZAJFHW/14_news+1.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996833054-RD0HQ5Z0XZ9BTEPOC6DC/15_news+2.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996838217-OCER0GFDKTBKC989D2O8/16_news+tweets+1.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996843998-NQ5JEGPFDPK493M04I79/17_news+tweets+2.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996849151-BJEPLK5KGSGH1FSDDW7F/18_sports+1.png Emmys https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742996853799-MIVPPX49WE0MOMZHQJEI/19_sports+tweets+1.png Emmys https://www.leslierichin.com/writing-portfolio daily 0.75 2026-03-21 https://www.leslierichin.com/spin daily 0.75 2022-10-23 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1625141741769-SSUVWHU1PUBHYJ1JIV2O/161953362_10164816272160408_1030364501848414899_n.png Spin I took on a dual-role as Social Media Editor for Spin.com after Billboard acquired SpinMedia in 2016. I created content across social media platforms, covered artist visits, analyzed data, and produced reports. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1536513180927-O6K1VPHOJ34PMCKJRLLN/robert-smith-the-cure-portrait-billboard-1548-1492799284-compressed.jpg Spin - Revisit 15 Classic Tracks by the Cure https://www.leslierichin.com/bordeaux-wine daily 0.75 2022-10-23 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521388843974-1TNC1862HJQ457DGWG22/Bordeaux+Wines.jpg Bordeaux - freelance work As Social Media Strategist, I created content for Facebook, Twitter, YouTube, Instagram, and the blog. I partnered with the Bordeaux Wine Council for “Today’s Bordeaux” (an invite-only tasting event at the Wythe Hotel in Brooklyn), covered an event for the Bordeaux Matchmaking blog, and produced event recaps and social media reports. Agency: CreativeFeed https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521656103654-YMP9CXD5XOIMOLR0VS2R/WFF1.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521656104307-L1AMHG08NPZR0P2LY08B/WFF4.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521656103606-LYIPB4YK15GDOFCIV3D2/WFF2.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521656104281-FONRUQ0KRD5I36FK1N57/WFF3.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521656104845-PFK2LQDZ8ZI1TW431GCP/WFF5.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521656104804-3FYUNFHSIJMPG87APRKL/WFF6.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521656105158-9PL4FLP2Q9EU8WYEX3KT/WFF7.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521655906255-583TJ0CUR7WB3NMLJKBS/Bordeaux+Matchmaking+event+invite.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521656286848-PW4BKWNUWKHF7LDEXUWV/wine_overview_us.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521390530073-HEIC2EHI9HO6YGV6UYG7/Screen+Shot+2018-03-18+at+12.16.08+PM+%281%29.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521390578009-5CV5BRFFWK8BQ7Y18ED0/Screen+Shot+2018-03-18+at+12.21.28+PM.jpg Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521391701177-H1Y5A0Q19ANA2QJMJQA0/tumblr_oshd60mq3A1qmgzxno4_r1_1280.png Bordeaux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521391906116-8QP0AEOGJN0AF06QPLWK/tumblr_oshd60mq3A1qmgzxno5_r1_1280.png Bordeaux https://www.leslierichin.com/new-york-magazine daily 0.75 2026-01-19 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521384425779-64G1YN0VJ3I64O8467JQ/NYMag.jpg New York Magazine Social Media Editor, New York Magazine: -Managed social media platforms (Twitter and Facebook) for New York Magazine and its verticals: Vulture, The Cut, Intelligencer, Grub Street, and The Strategist -Oversaw social media rollout for new issues https://www.leslierichin.com/cassidy-turley daily 0.75 2025-04-20 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521414317289-9BO5CG42PF1IVUZCWO15/presentation1%2B%281%29.jpg Cassidy Turley I was hired by Definition 6 (agency) to launch and oversee social media strategy for commercial real estate firm Cassidy Turley. I created content for Facebook, Twitter, LinkedIn, Google+, YouTube, and the blog. I had direct contact with the client, conducted research and competitive analysis, and produced social media reports. I co-presented on the topic of “Using Social Media for Business Development” to employees at Cassidy Turley’s National Leadership Conference (Miami, 2011). https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745165274869-UH9JTHEV5CY281GSIY3V/1.png Cassidy Turley https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745165462039-2UXTPP0QX7W4RY9WPJEX/2.png Cassidy Turley https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745165469036-E23I0NUJ4GFK8UZISNVI/4.png Cassidy Turley https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745165476903-LD5P4F208P13287STKQD/5.png Cassidy Turley https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745165482965-YX7V32UFBS0JEVXRD2X1/6.png Cassidy Turley https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745165487781-J82NY9CBGHJFHJ3AWSVR/7.png Cassidy Turley https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/86cff0c2-1dea-41bf-90fb-e1217c4ed10e/sokenbicha.jpeg Cassidy Turley - Sokenbicha I worked on social media strategy for Sokenbicha tea (Coca-Cola product). I created content for Facebook and Twitter, collaborated with influencers, and produced reports. https://www.leslierichin.com/xbox-360 daily 0.75 2022-10-23 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521406676582-BGE85IY3R8C0JS51Y390/xbox.png Xbox 360 Freelance Project: Launch strategy for Microsoft Xbox 360 Kinect As Social Media Strategist, I created content for social media platforms, conducted research and competitive analysis, managed partnerships with influencers, gamers, and bloggers, analyzed data, and produced reports. Agency: iris worldwide https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521472906109-CK7ALDBOILVNY6O8XC00/Project+Natal+Invite.png Xbox 360 The invite-only world premiere event "Project Natal” for Xbox 360 took place at the Electronic Entertainment Expo (E3) and included a live performance by Cirque Du Soleil. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521410545469-CODWJ7C9R936IETGRWXJ/Screen+shot+2010-06-23+at+3.54.20+PM.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521410691388-ZAWKIV9B3CSMK5UZQLQE/aisha+tyler+2.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521410926370-13N2T6XQOVASY1VMGRR7/rita+wilson+1.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521410987431-GRNGNEI5WH90L33OBBQK/Screen+shot+2010-06-23+at+3.56.12+PM.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521411021725-Y9SBSXCHHJQWPIWOXHD9/Screen+shot+2010-06-23+at+3.56.35+PM.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521411047161-P5ZA8PXK3GOKQ6UQT324/sway+1.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521411693700-5BI1ER1PF84PFTSGVBEF/Screen+shot+2010-06-23+at+4.05.28+PM.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521411718036-MRJYWHB7VNJ6QKSV5LBC/Screen+shot+2010-06-24+at+1.38.34+PM.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521411748716-9RG1TXJUOVJ7BGT8FBXR/Screen+shot+2010-06-24+at+1.45.52+PM.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521411776881-GKWX16P5PXO4W9S4MPRA/Screen+shot+2010-06-24+at+10.54.38+AM.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521411797393-5P3B12QQW7J2OVNQ775M/Screen+shot+2010-06-24+at+10.55.43+AM.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521412374860-7KN6T0A5GBZVT75H08BC/girl+gamer.png Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521409297697-JYAPVQVB254WGDOJ3ZH8/30510_404713342453_3342688_n.jpg Xbox 360 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521473179405-RTKOV13OL2LBKNARLPSP/Xbox360S_Kinect_web2.jpg Xbox 360 - Cirque Brings Kinect to Life Microsoft News https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521409836130-HS8CW4BZUCPDW83JFVN5/kinectshot2-580732543df78cbc28f45d3f.jpg Xbox 360 - Microsoft's Xbox motion control system is Kinect After calling it Project Natal for more than a year, Microsoft finally gives its motion-control system a real name, formally unveiling Kinect during a special Cirque du Soleil performance. CNET https://www.leslierichin.com/mry daily 0.75 2025-08-03 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521415189165-1X5OI3PV9WVNJ9VBTIB3/mry.png MRY - FREELANCE WORK I was hired by MRY (agency formerly known as Mr. Youth) to throw an event during Advertising Week with The Social Media Society. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521418441354-VOEGIWUK4C1CCJXULI3J/tumblr_osj19rZqDX1qmgzxno2_r1_1280.png MRY Advertising Week may bring all the ad execs to the yard, but #collADboration brought them to EZ Studios in New York City for a hands-on event produced by Mr Youth & The Social Media Society, taking the traditional cocktail/networking party to the #nextlevel. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494360858-FNIPZYJ6HVOBIT14W1XX/%23collADboration_food+tickets.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1600448308198-W0L8BZAXEQ3C9HJB0BYG/5054410425_1bccfca8b8_o.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494362030-UHNDNV2DN66GUKZQ1UF7/09302010_Ad_Party_006.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494362661-SKOEOH4AOHBHM22HUNX6/09302010_Ad_Party_007.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494593880-JED99WGAZ7245367MXTP/DianaLevine-2029.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494593972-8Z4MP9S562DXRNKJT9OR/DianaLevine-2030.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494594517-8KGMY9PRE8Y8WIEGIPJ1/DianaLevine-2112.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494867096-B9GMTLIV3B8UITGVXKHF/DianaLevine-9176.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494594546-ISQGP00CZOPYG4VPBWGX/DianaLevine-9178.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494867077-48591L2H9W1WCDI9Q2CN/DianaLevine-1894.jpg MRY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521494593283-KC0WV9QWC0O2XW8Z2EEW/DianaLevine-1906.jpg MRY https://www.leslierichin.com/latest-hairstyles daily 0.75 2025-04-16 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1fda2335-b39c-4c50-9b19-ce04b275c38a/341821841_891192762179019_4636951365802224632_n.jpg Latest Hairstyles - freelance work As Social Media Strategist supporting Latest Hairstyles, I created content for Facebook, Twitter, Pinterest, YouTube, and Google+. I also analyzed data and produced reports. — Client Praise: “Tony and I are going back and forth about how pleased we are with your work and how you fit on the team so well. Thanks again for jumping in and taking the reins. You have definitely made the transition an easy and successful one.” https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812367702-WQBHSQ0TX5XPUIEUP255/1.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812398460-IXJK5TKYUW6FBXNJZ5MQ/2.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812405693-HJOF00S2PGQM7SKY1VZD/3.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812419538-I10NDCGZ214G5QCSZIZW/4.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812446113-X2SDEVC91WUEPY18K9ZY/6.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812424601-4RBK4DPN4T4NSFO7A3TA/5.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812460042-VU26QF7S6443015L1EH4/7.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812474372-1QWJWDJZYX63ETPZN6RK/8.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812478069-3JQ8SMPCXYXYJ3HI282K/9.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812498604-IN8QGJSZI4SFDKZH7CRX/11.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812482405-SKPMOSASLC9PG29VR9YM/10.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812514115-TWOM7QIAN33O7196L3JT/12.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812529081-UPYA5RH6AEO2YFGR9FL1/13.png Latest Hairstyles https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744812532652-RTRZMB0IG7K1PVR5T608/14.png Latest Hairstyles https://www.leslierichin.com/bond daily 0.75 2022-10-22 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521388095978-OFQ102F6S2WLRHRWC0D7/bondstrategy+%281%29.jpg Bond Strategy - freelance work As Social Media Strategist, I oversaw social media content strategy for several indie and documentary films. I had direct contact with clients, managed social media platforms, oversaw the design of creative assets, produced social media strategy proposals and reports, and live-tweeted film premieres and Q&As. Agency: BOND Strategy and Influence Clients: 20,000 Days on Earth Alive Inside Ai Weiwei The Fake Case Automata Code Black Fading Gigolo Mistaken For Strangers NOW: In the Wings on a World Stage https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521393583358-SRN6O5NUIRYEE8YDHXH1/alive_inside_logo_big.jpg Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521393582117-D7EU9PS8M1Y2XUN1FW3E/_Alive+Inside+Sunshine+use.jpg Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521393582893-VK2VNB6O832HG7W80SMK/AI_how+lovely+approved.jpg Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521668424143-2HS9R66DMRCJPHAIQ662/AI+1.png Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521665116923-D6QSD1SGOOZGGEF6NG7Y/tumblr_n767h3nNYd1qmgzxno6_r3_1280.png Bond Strategy 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Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521396567523-DA7Q52R7RLC81PDV0SXB/mfs_profile.jpg Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521399065592-1TI15YTMLH69EWKY871M/MFS+-+brothers.jpg Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521664287192-94GLPSRUR9LZ5BY4HOLC/06.jpg Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521396700184-YSP5YBV7EX187LVVJTPY/Screen+Shot+2014-01-22+at+10.16.11+AM.png Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521396788231-4Y64B6AUOF1GVEMQA4J4/tumblr_n767h3nNYd1qmgzxno10_r1_1280.png Bond Strategy https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521668771241-4D4BDM2Z5WW3Y07QB0FI/mfs+1.png Bond Strategy 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https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521668036489-8L0F9SJ8H12VXDI2G5CM/now+tweets.png Bond Strategy https://www.leslierichin.com/contact daily 0.75 2018-03-18 https://www.leslierichin.com/sweetery daily 0.75 2025-08-03 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521415417372-8X8RRWIN6QN0USJF3WGE/sweetery.jpg Sweetery - freelance work I was hired by Sweetery NYC (experiential marketing & event production company) to manage PR and social media strategy for events with The Weather Channel, VISA + Major League Soccer, and Marc Murphy + CityEats (powered by Food Network). https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745179443919-C6Z7K4CSU5SW0FNZ7Z33/1.png Sweetery https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745179454949-YN3SOMURB8JIJM6H9ZW4/3.png Sweetery https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745179449017-WJB5GNZXYVDX4OZF3A1R/2.png Sweetery https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745179466654-LCI1V0HSPSCOYKMDJSLX/6.png Sweetery https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1745179995408-QORB4TOR1YAF6SK0F32B/sweetery.png Sweetery https://www.leslierichin.com/bray-entertainment daily 0.75 2022-10-22 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521400606591-VMCCP8H52X0LHNL1F6L0/bray.png Bray Entertainment - freelance work I was hired by Bray Entertainment (production company) to manage social media strategy for Lords of War on National Geographic Channel and Catering Wars on Lifetime. I created content for Facebook and Twitter, live-tweeted episodes, and produced reports. https://www.leslierichin.com/shorty-awards daily 0.75 2022-10-23 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521404335134-6I6UOXIDII1UU5MP6DCB/shortyawards.png Shorty Awards Freelance Project: Manage PR and social media strategy for the 3rd and 5th annual Shorty Awards As Social Media Strategist, I created content for Facebook, Twitter, YouTube, Instagram, Google+, and Tumblr. I wrote/distributed press releases, live-tweeted award ceremonies, and contributed a story to Adweek, 'Six-Second Video Vines Prove Perfect For Shorty Awards.’ Agency: Sawhorse Media https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521406324145-7ALZRG8N1JE5IWUATIR8/tumblr_mqhwqsz3Gz1qmgzxno2_r3_1280.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521406259026-7F71G102K0GKDR1DAT9I/Screen+Shot+2012-12-19+at+10.13.36+AM.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521405895613-1WJQJUOY4VB2NYNNWGAV/tumblr_mqhwqsz3Gz1qmgzxno3_r3_1280.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521405940892-AR6HBEBFPOUBB2843YRO/tumblr_mqhwqsz3Gz1qmgzxno4_r3_1280.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521405704378-YW2I3E0NV63E4VGTXHFM/tumblr_mqhwqsz3Gz1qmgzxno6_r3_1280.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521405703012-76W6FWS3LY2GCYCZ6F35/tumblr_mqhwqsz3Gz1qmgzxno5_r2_1280.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521406062720-5A7EZ8INT81MRM2WBOP7/tumblr_mqhwqsz3Gz1qmgzxno9_r2_1280.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521405704241-P3MRBBRS9QCARUSO2IWQ/tumblr_mqhwqsz3Gz1qmgzxno7_r2_1280.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521405705437-8NLFXAMTNLEU8O27HTHE/tumblr_mqhwqsz3Gz1qmgzxno8_r2_1280.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521669214215-7CJM9L3NYCIYEFIB6DON/Screen+Shot+2013-01-07+at+4.30.55+PM.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521669269254-QQGKWEKMZWGBGWQ4L4X7/Screen+Shot+2013-01-08+at+2.52.58+PM.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521669330573-7FB4ECEZ5RK94ODE7X7J/Screen+Shot+2013-01-08+at+10.59.54+AM.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521669365046-CP2RRZCNLXK5N2QKOOPM/Screen+Shot+2013-01-21+at+9.15.26+AM.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521669404341-2I4OUAMGO286H2UZP08C/Screen+Shot+2013-04-03+at+7.05.58+PM.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521669444103-KMYJTEG3FRFNWWCBSTF7/marlon+wayans.png Shorty Awards https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521405706224-IK9GBSG6VUOFU2HAIEB6/tumblr_mqhwqsz3Gz1qmgzxno10_r1_1280.png Shorty Awards https://www.leslierichin.com/twc daily 0.75 2025-03-02 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/3a1bdf74-0116-442f-80d8-35be2e1dc964/Time_Warner_Cable-Logo.wine.jpg TWC - freelance work As Social Media Manager, I was responsible for overseeing Time Warner Cable’s Facebook and Twitter content strategy/calendar. I collaborated with LaneTerralever (agency) to review, edit, and approve content on a daily basis. I worked on the following partnerships and activations: - FOX’s Dress Like The Cast Of ‘NEW GIRL’ Time Warner Cable Sweepstakes - Marvel’s ‘Thor The Dark World’ Time Warner Cable Sweepstakes - Time Warner Cable Presents Chicken Coupe Hosted by Whoopi Goldberg, with a special performance by John Legend - Time Warner Cable Celebrates the Launch of Sean Combs’ REVOLT TV with “Music for the People” Sweepstakes - Time Warner Cable Partners with Dick Clark Productions to Give Customers Exclusive Access to the 2013 ‘American Music Awards’ Sweepstakes - Time Warner Cable Partners with STARZ Series ‘Da Vinci’s Demons’ and 'Black Sails’ for a ‘Sleep No More’ Experience at The McKittrick Hotel in NYC https://www.leslierichin.com/leica daily 0.75 2022-10-23 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521406396868-S4C3JV1N1IXUQAVFKK3L/Leica.png Leica - freelance work As Social Media Strategist, I created content for Facebook, Twitter, YouTube, Vimeo, Pinterest, flickr, and the blog. Agency: Sociality Squared https://www.leslierichin.com/spotify daily 0.75 2026-02-08 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1528033698892-791RIBUGPL7S2BGKNYM9/logo+2017.jpg Spotify Social Media Strategist, Spotify for Artists (Agency: The Front): -Helped launch social media platforms to align with new video series “The Game Plan” -Managed social media platforms (Twitter, YouTube, and Instagram) and the content calendar -Collaborated with the Spotify team on brand guidelines, audience development, and customer service -Produced social media strategy decks/reports https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1529450422376-PT7I2NB4SOB0C6942AIH/rsz_artist_bea_miller_photo_credit_mike_pont.jpg Spotify - Talk the Talk: Advice for Nailing Artist Interviews I interviewed Billboard’s Kevan Kenney for Spotify for Artists News https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742832965438-WOXCQ6IAQOY8ANG1IUNN/page+1.png Spotify https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742832970949-D1N5C2BC69M200QNY1MJ/page+2.png Spotify https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742832975050-J6K1FBDWCB429TJFPWZ4/page+3.png Spotify https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742832985763-TH5087WZ40KY14VXT5Q2/page+5.png Spotify https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742832979615-H7DXYNQSKOAOM64CUSBD/page+4.png Spotify https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742832990641-CFQLU558H95CD1KHGUX2/page+6.png Spotify https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1742832996850-2MRN5VCFICZLFBSAF3PJ/page+7.png Spotify https://www.leslierichin.com/lux-delux daily 0.75 2022-10-23 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521658368705-71VSFCGTWNX5MBOACM7M/537643_434696359916719_1317354196_n.jpg Lux Delux - freelance work I was hired by Sociality Squared (agency) as a contributing writer for the Lux Delux blog. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521661946161-2E7GOKRLD7B082H0OU1P/tumblr_mqi00kczuS1qmgzxno4_r1_1280.png Lux Delux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521661867661-CJ51VMMGZQMSJCYEQ1N6/tumblr_mqi00kczuS1qmgzxno2_r3_1280.png Lux Delux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521661867838-TTZ83XDBFGG0RM1Q099B/tumblr_mqi00kczuS1qmgzxno3_r1_1280.png Lux Delux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521661870144-93LIK6HPUK8O7Y8J1R17/tumblr_mqi00kczuS1qmgzxno5_r1_1280.png Lux Delux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521661871264-2I9INJBVARFXY96PTSID/tumblr_mqi00kczuS1qmgzxno6_r2_1280.png Lux Delux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521661871793-93FLGZOBSRVDDOCBKTOR/tumblr_mqi00kczuS1qmgzxno7_r1_1280.png Lux Delux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521661872762-QXRUZ9H8K1NBBKDKIA14/tumblr_mqi00kczuS1qmgzxno8_r1_1280.png Lux Delux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521661874950-HEGSYVBITK4ZT3YF4ENX/tumblr_mqi00kczuS1qmgzxno9_r1_1280.png Lux Delux https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1521661877505-HNQG7MPS0QIJS8E71HG7/tumblr_mqi00kczuS1qmgzxno10_r1_1280.png Lux Delux https://www.leslierichin.com/abc-news daily 0.75 2023-10-08 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1549726233773-VZ2EAIYY0BGM74J9BTD7/beyonce-prince-gty-er-190128_hpMain_16x9_992.jpg ABC News - 11 memorable Grammy Awards performances The game-changing performances that rocked music's biggest night. https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1542471142292-L41Z4A8GK2BZCZ0OU20S/beyonce-gty-jpo-181008_hpMain_16x9_992.jpg ABC News - 10 memorable American Music Awards performances https://www.leslierichin.com/adweek daily 0.75 2019-10-05 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1570280690803-BRT9BFU8UTXOLJV10605/hotels-instagram-dream-stay-CONTENT-2019.jpg Adweek - How These 6 Hotel Brands Use Instagram to Inspire Your Dream Stay Vacation like an influencer https://www.leslierichin.com/mcny daily 0.75 2026-01-19 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1588869084445-RHKY1UWHE6NBUEA5UPFR/logo.jpg MCNY Social Media Manager, Museum of The City of New York: -Created content across social media platforms to increase awareness and engagement surrounding museum exhibitions, public programs, collections, and campaigns (including #MuseumFromHome and #MuseumMomentOfZen) -Collaborated with content partners, produced reports, and contributed stories to the website https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744398890366-WVYCSSPVP0KVOR43TLEG/blue+man+1.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744398895639-9AAJIJ8Y6UWHM211ZCQL/blue+man+3.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744401174780-AH37VJ74VEYE4D6LYF2Z/halloween.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744401207359-1XOUKTVX9LQHMCAKMP18/ballet.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744401201486-EITDLWAE6H4XQJ0GEDWE/music+stories.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744401459063-U08O7EPNR78I67K3FLNW/throwback.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744474664107-PTHF2NLGPQKDX25SP2G8/basketball.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744401544129-BGBGOXUSBGO9XSJG5LKY/pandemic.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744474503112-DH37GVFFGOF6D7HKWEK8/museum+from+home.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744474158885-J00UHBEBQN7PXR4OPK9T/zen+1.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744474805574-XOIDBVU8AKRE5LFLM6HB/zen+2.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744811718515-4PA4XPBUSRG5LIUPOP0X/stories.png MCNY https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744811959249-1H047CKGJYMX56912HLQ/engagement.png MCNY https://www.leslierichin.com/wmata daily 0.75 2026-01-19 https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1e7d0ae1-6e3c-4061-9d75-107569d1c9ea/800x800.jpg wmata Digital Communication Officer, Washington Metropolitan Area Transit Authority (WMATA): -Responsible for overseeing Metro’s digital platforms – social media, website (wmata.com), and digital screens across Metro stations -Produced digital media reports/campaign analytics and collaborated with internal/external teams — Projects: - Wrote social, web, and UX copy to align with launch of SmarTrip for Android/Google Pay - Produced Silver LinePhase 2digital strategy -Helped produce “Q&A with Metrobus Operator” video for LinkedIn - Digital project manager for planned projects, including Platform Improvement Project and Major Blue and Yellow Line Construction - Digital project manager for web pages, including /bikes, /budget, /covid19, /initiatives, /sustainability, and more - Interviewed Directors and VPs for LinkedIn (below) https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/3e21172d-8037-4f17-8e78-c9516523d3c1/Rachel.jpeg wmata Rachel Healy, Director of Sustainability, Discusses How Sustainability Has Advanced at Metro Over the Last Decade https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/137ddd5a-54c8-41d5-b8da-37b7b40b60ec/1634055228337.jpeg wmata Metro’s Director of Innovation & Digital Communications on the Evolution of Public Transportation in the Age of Digital Media https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/57ce89c7-d617-4152-85cd-6ae4133a2aef/Coree+Cuff+Headshot.jpg wmata Leading with Kindness: Coree Cuff Builds Teams and Capital Projects https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744488031239-ZODVTD54SKMF6ER6BFDG/closed+open+stations.png wmata https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744639808327-6Z3QUA2JA4FD3SJXKFZ4/service+advisory.png wmata https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744488039747-UMIY8UK6NB5FYQR11YRZ/pandemic.png wmata https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744488045623-PB3ZW1GL9E9AMFF2RP6O/promotions.png wmata https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744548319319-8FOUQZI695UZUSEF49K6/black+history+month.png wmata https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744549340631-1YEX67Q0OJXYF2QXMF72/stories+1.png wmata https://images.squarespace-cdn.com/content/v1/5aa54f499772aef85288683d/1744549345083-B8BN028P6TMBRXFSTFFR/stories+2.png wmata