Digital Communication Officer, WMATA
Oversaw Metro’s digital ecosystem: social media, wmata.com, and station digital screens
Developed social, web, and UX copy for Metro’s SmarTrip® on Google Pay launch, helping Android users seamlessly add, manage, and pay with SmarTrip from their phones
Digital project manager for major planned projects, including the Platform Improvement Project and Blue/Yellow Line construction
Developed a digital strategy for the Silver Line Phase 2
Co-produced “Q&A with a Metrobus Operator” video for LinkedIn
Managed web pages, including /bikes, /budget, /covid19, /initiatives, and /sustainability
Interviewed directors and VPs for LinkedIn
Produced digital performance reports and campaign analytics