freelance work

I was hired by iris worldwide (agency) to work with a team of social media strategists on the launch strategy for Microsoft Xbox 360 Kinect.

I worked on both campaign strategy and social media (Facebook and Twitter) strategy. I also conducted research and competitive analysis, provided outreach and managed partnerships with influencers, gamers, and bloggers, analyzed data, and produced reports.

Project Natal Invite.png

The invite-only world premiere event "Project Natal” for Xbox 360 took place at the Electronic Entertainment Expo (E3) and included a live performance by Cirque Du Soleil.

influencer outreach


After calling it Project Natal for more than a year, Microsoft finally gives its motion-control system a real name, formally unveiling Kinect during a special Cirque du Soleil performance.